SparkToro
Shows what any audience reads, watches, follows and searches so you know where to reach them.
Best for Finding where a target audience pays attention
Used SparkToro and liked it? Upvote it. One upvote per person. Upvotes come from visitors, not from us, and never change "Our ranking".
What it does
SparkToro is audience research software designed to uncover where target groups spend their time online. Users input an audience description in a single sentence to generate reports on social networks, websites, search keywords, media habits, and demographics. It is built for marketing teams, agencies, small businesses, and solo consultants.
Read more: 5 features and how people use themShow less
-
Affinity sources research
Identifies websites, podcasts, YouTube channels, and social profiles that an audience frequents more than average, ranking them by affinity so you can target channels and partnerships.
Use caseA digital marketer sources lists of podcasts and influential social accounts for partnerships and advertising placements.
From sparktoro.com · image from SparkToro -
Search keywords
Shows the exact search terms and phrases that an audience queries in Google and Bing to help guide content creation and search optimization plans.
Use caseA content marketer reviews the words target readers type into search engines to build an SEO and content strategy.
From sparktoro.com · image from SparkToro -
Persona builder
Combines demographics, interests, and behaviors into unified customer profiles that teams can share for campaign planning.
Use caseAn in house marketer assembles demographic data and audience habits into a shared profile to align team campaign creative.
From sparktoro.com -
Take Action
Converts audience research into ready to use marketing tasks, generating copy concepts and positioning frameworks directly from report data.
Use caseA copywriter turns audience data into headline ideas and positioning briefs without drafting them from scratch.
From sparktoro.com · image from SparkToro -
MCP access
Connects research data directly to Model Context Protocol compatible clients such as ChatGPT or Claude so you can query audience findings within an AI assistant.
Use caseAn AI assistant user builds audiences and inspects report sections inside ChatGPT or Claude.
From sparktoro.com/pricing
Written from SparkToro's own website, checked . Each feature links to the page it comes from; images are SparkToro's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Free | Free | Not listed | per account | 3 preview reports/mo, 1 user |
| Personal | Not listed | $50 | per account, annual only | 4 reports/mo, 1 user, all data types, custom logos, MCP access |
| Business | $150 | Not listed | per account | 25 reports/mo, 10 users, Take Action, Persona Builder |
| Agency | $300 | Not listed | per account | 250 reports/mo, 100 users, SSO, SCIM, ACH/wire |
From SparkToro's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.
Before you pay
- Refunds
- SparkToro does not offer refunds for partial use except for issues caused by SparkToro, though refunds can also be processed if requested after subscription renewal.
What SparkToro says
We do not offer refunds for partial use, except in the cases of SparkToro caused issues with account access or other problems.
Source page - How to cancel
- Cancel online by clicking the cancel subscription link on the My Account Subscription or Billing page.
What SparkToro says
clicking on the "cancel subscription" button on the My Account->Subscription page. Your paid plan will end on the date of your next billing cycle
Source page - Renews automatically
- Yes
What SparkToro says
For most plans, SparkToro is paid by credit card, billed automatically through our site.
Source page - Unused credits roll over
- No
What SparkToro says
Your plan includes a monthly allowance that resets at the start of each billing period; unused credits do not roll over.
Source page - Failed generations cost credits
- No
What SparkToro says
If the request returns a 5xx error the charge is automatically refunded.
Source page - Data retention
- To delete account data, users cancel their subscription and initiate account deletion on the user settings page.
What SparkToro says
To permanently delete your account, first cancel your subscription if you are on a paid plan, then head to your user settings page and find the Account Deletion
Source page - Export your data
- Yes
What SparkToro says
On any paid plan, you can add your own logo and download graphs and PDF reports witho…
Source page - GDPR
- Yes
What SparkToro says
this Privacy Policy is intended to comply with Regulation (EU) 2016/679 of the European Parliament and of the Council of the European Union 27 April 2016 (the "General Data Protection Regulation" or "GDPR")
Source page - Discounts
- Discounts are available for nonprofits and education.
What SparkToro says
We offer nonprofit pricing and an education plan. To get set up, email support@sparktoro.com with your organizational details and we'll take it from there.
Source page - Support
- Email, help center
What SparkToro says
Got questions, want to collaborate, or have feedback? Drop us a line: support@sparktoro.com
Source page
Only what SparkToro's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
SparkToro video tutorials
Independent creators on YouTube, not SparkToro or us. The video loads from YouTube only when you press play.
What the free plan includes
3 preview reports per month, 1 user, preview data only
Questions people ask about SparkToro
How much does SparkToro cost?
Paid plans start at $150 a month (Business). 4 plans are listed above, from SparkToro's own pricing page.
Is SparkToro free?
Yes, there is a free plan: 3 preview reports per month, 1 user, preview data only.
Can I get a refund from SparkToro?
SparkToro does not offer refunds for partial use except for issues caused by SparkToro, though refunds can also be processed if requested after subscription renewal. Source
How do I cancel SparkToro?
Cancel online by clicking the cancel subscription link on the My Account Subscription or Billing page. Source
Do unused SparkToro credits roll over?
No, unused credits do not carry over to the next month. Source
Does SparkToro charge credits for failed generations?
No, failed generations are not charged. Source
Does SparkToro have a student or other discount?
Discounts are available for nonprofits and education. Source
Does SparkToro have an API?
Yes.
What is SparkToro's cancellation policy?
You may cancel your subscription or change plans at any time via the My Account->Subscription page, remaining active until the next billing cycle date without partial refunds. Source
Do you offer a free trial of the plans?
SparkToro does not offer free trials of paid plans, but provides a free account with limited features. Source
Do I need a SparkToro subscription to buy API credits?
No, API credit bundles are standalone purchases rather than add ons to SparkToro app plans. Source
Works with
- Integrations
- ChatGPT, Claude, Cursor, Google, TypeForm, Disqus, Stripe
- Languages
- English
Where this came from
Plans, prices and limits were copied from SparkToro's own pages and the other sources listed, then checked .
- sparktoro.com/pricing
- sparktoro.com/api
- sparktoro.com/support/faq/api-access-and-subscriptions
- diyai.io/ai-tools/seo/reviews/sparktoro-review/
- sparktoro.com/
- sparktoro.com/api/credits
- sparktoro.com/api/docs
- sparktoro.com/policies/privacy
- sparktoro.com/support
- sparktoro.com/policies/terms
- sparktoro.com/mcp/docs
How we collect prices and rank tools · Is something wrong? Correct this listing
Others that do the same job
Speak AIspeakai.co
Transcribes and analyzes interviews, focus groups and calls to extract themes, sentiment and research insights.
- Green flag: No card for trial
Exploding Topicsexplodingtopics.com
Surfaces fast growing topics, products and startups before they peak, with search growth charts and forecasts.
Attestaskattest.com
Consumer survey platform with a global panel plus AI moderated interviews and an AI research co pilot.
- Red flag: No free plan
- Red flag: Credits reset monthly
Glimpsemeetglimpse.com
Supercharges Google Trends with absolute search volumes, growth rates, forecasts and a database of emerging trends.
- Green flag: Free plan
Brand24brand24.com
Monitors brand mentions across social, news, blogs, forums and podcasts with AI sentiment and insights.
Browse AIbrowse.ai
No code AI robots that scrape and monitor websites, sending data to sheets, APIs and automations.
- Green flag: Free plan
- Green flag: No card for trial
- Green flag: Refunds within 60 days