Listed whether or not they pay us. Prices from each tool's own pricing page, checked Oct 16, 2026.

Apollo.io

All in one B2B contact database with prospecting search, email sequencing, dialer and CRM enrichment.

Best for SMB sales teams wanting data plus outreach

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What it does

Apollo.io is a go to market system that combines a B2B contact database, sales intelligence, and execution tools. Users connect their internal records or search the platform database to extract verified contact information, research leads, and run multi channel outreach campaigns. It is designed for founders, sales representatives, marketing leaders, and revenue operations teams across businesses of all sizes.

Read more: 3 features and how people use themShow less

  1. Multi channel sequences

    Launches coordinated sales outreach across email, phone calls, and social tasks within a single cadence. It includes on brand draft generation and performance tracking across campaigns.

    Use caseA sales development manager scales outbound messaging and tests different email sequences without adding operational overhead.

    From apollo.io/product/workspace
  2. Apollo.io: Parallel dialer

    Parallel dialer

    Places calls to prospects and logs activity directly from the same workspace interface where representatives prospect. It allows teams to contact more leads in less time without switching between separate tools.

    Use caseA sales representative executes outbound calls from a prioritized daily queue and automatically logs the results.

    From apollo.io/product/workspace · image from Apollo.io

  3. Apollo Anywhere

    Connects Apollo prospecting, enrichment, and messaging actions into third party software including CRMs, browsers, and AI assistants. It operates through browser extensions and protocol connectors so teams work without tab switching.

    Use caseA business development representative uses Claude via an MCP connector to look up contacts and book sales meetings directly from chat.

    From apollo.io

Written from Apollo.io's own website, checked . Each feature links to the page it comes from; images are Apollo.io's own.

Every plan

PlanMonthlyBilled yearlyPerWhat it includes
FreeFree$0per user~1,200 email credits/yr, 5 mobile credits/mo, 10 export credits/mo, limited sequences
Basic$60$49per userUnlimited sequences, A/B testing, advanced filters, no dialer
Professional$94$79per user100 mobile credits/mo, 2,000 export credits/mo, 10,000 data credits/yr, dialer with call recording, AI features
Organization$149$119per user200 mobile credits/mo, 4,000 export credits/mo; may have been replaced by Custom tier
CustomNot listedNot listedper accountcontact sales; SSO, API access, custom volumes

From Apollo.io's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.

Before you pay

Renews automatically
Yes
What Apollo.io saysYour subscription will automatically renew for additional periods of time as specified in your ordering document, unless you provide notice of cancellation as set forth below. Source page
Card needed for the trial
No
What Apollo.io saysSign up for freeRequest a demo No credit card required Source page
SOC 2
Yes
What Apollo.io saysEnterprise grade security and certifications, including SOC 2 Type II and ISO 27001. Source page
GDPR
Yes
What Apollo.io saysAll the tools you need to comply with GDPR, CAN SPAM, DNC and regional regulations, all ready to go. Source page

Only what Apollo.io's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.

Getting started with Apollo.io

  1. Set up the AI context center to allow Apollo AI to learn from your business and ideal customer profile before doing anything else.
  2. Chat with the AI Assistant to create lists, build automated workflows, and set up sequences without manual clicks.
  3. Run AI research to generate insights into people and companies and create AI filters to refine your prospect lists.
  4. Use the outbound copilot to automate list building, add prospects to a sequence, and send outbound campaigns.
  5. Generate emails, replies, and subject lines with the AI writing assistant using plain language inputs.

Tips

  • Always double check your research and proofread your messaging, as AI does not always produce the exact results you want.
  • Take advantage of free previews in features like AI research to test output results and fine tune your AI prompts.
  • Use Apollo MCP to connect Apollo with AI tools like ChatGPT, Claude, and Perplexity to research prospects and build workflows without leaving your AI workspace.

Written from Apollo.io's own help pages: knowledge.apollo.io/hc/en-us/articles/3724288...

Apollo.io video tutorials

[Apollo.io 2026] B2B Lead Generation Tutorial For BeginnersRavi Abuvala · 24 min

Independent creators on YouTube, not Apollo.io or us. The video loads from YouTube only when you press play.

What the free plan includes

Free forever; ~1,200 email credits/yr, 5 mobile and 10 export credits/mo (third party, Apr 2026); Gmail only email connection

Questions people ask about Apollo.io

How much does Apollo.io cost?

Paid plans start at $60 a month (Basic). 5 plans are listed above, from Apollo.io's own pricing page.

Is Apollo.io free?

Yes, there is a free plan: Free forever; ~1,200 email credits/yr, 5 mobile and 10 export credits/mo (third party, Apr 2026); Gmail only email connection.

Do I need a credit card to try Apollo.io?

No, you can start without a credit card. Source

Does Apollo.io have an API?

Yes.

Works with

AI models
ChatGPT, Claude

Where this came from

Plans, prices and limits were copied from Apollo.io's own pages and the other sources listed, then checked .

How we collect prices and rank tools · Is something wrong? Correct this listing

Others that do the same job

All B2B contact data & prospecting tools

Visit Apollo.io Apollo.io (opens the tool's site)