Pencil
Acquired: by The Brandtech Group
Generative AI platform that produces on brand image and video ads and predicts their performance.
Best for Brands and agencies scaling paid social creative
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What it does
Pencil is an enterprise AI operating system that orchestrates leading AI models to execute marketing workflows. Teams input campaign briefs, brand guidelines, and assets to generate, edit, and localize on brand copy, image, and video ads. It is designed for businesses, agency ecosystems, and marketing teams ranging from solo entrepreneurs to global enterprises.
Read more: 4 features and how people use themShow less
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Multi model orchestration
Integrates models from providers like OpenAI, Google, Adobe, Runway, and Anthropic into a single layer. This allows users to select and apply different AI models for text, voiceover, image, and video creation.
Use caseA marketing director accesses Google Veo models through the platform to produce video content with native audio.
From trypencil.com -
Creative performance prediction
Evaluates creative assets against performance data points prior to publishing. It flags potential winners, diagnoses weak points, and suggests specific edits to improve ad results.
Use caseA media buyer evaluates several finished video variations to identify which ones will perform best before spending ad budget.
From trypencil.com/the-platform · image from Pencil -
Large scale creative variation
Produces thousands of localized and personalized ad variations from a single brief or template. It applies brand rules across different languages, audience segments, and regional markets automatically.
Use caseA global marketing team creates localized and translated ad variations across multiple international regions without scheduling a photo shoot.
From trypencil.com/the-platform · image from Pencil -
Browser creative editor
Provides an online workspace to adjust text, images, video, and HTML directly in the web browser. It offers interactive assistance and connects to the existing brand library without requiring external software downloads.
Use caseA designer adjusts copy and layout elements on an image asset in the browser before exporting it as an MP4.
From trypencil.com/the-platform · image from Pencil
Written from Pencil's own website, checked . Each feature links to the page it comes from; images are Pencil's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Core | $14 | $11 | per account | 50 generations/mo, 1 workspace |
| Growth | $55 | $44 | per account | 250 generations/mo, unlimited workspaces |
| Pro | Not listed | Not listed | committed consumption | contact sales; unlimited generations, seats, brands and markets |
From Pencil's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.
Before you pay
- Trains on your data
- No
- Export your data
- Yes
What Pencil says
Faster export. You send finished creatives straight to your ad account libraries.
Source page - SOC 2
- Yes
- GDPR
- Yes
What Pencil says
Under the GDPR, we are a ‘controller’ for the activities covered by this Privacy Policy.
Source page - Support
- Chat support, dedicated customer success
What Pencil says
Customer support core Coming soon Chat growth Coming soon Chat pro Coming soon Dedicated customer success
Source page
Only what Pencil's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
The free trial
Trial only: No free plan; guided signup lets you create 6 ads free before subscribing
Questions people ask about Pencil
How much does Pencil cost?
Paid plans start at $14 a month (Core). 3 plans are listed above, from Pencil's own pricing page.
Is Pencil free?
There is a free trial but no free plan: No free plan; guided signup lets you create 6 ads free before subscribing.
Does Pencil train its AI on my data?
No, the company says your data is not used for training. Source
How are generations counted in Pencil?
In most cases, a generation is every time a customer interacts with an AI model to generate something. Most subscriptions include a set number of generations. Source
Does Pencil provide governance protection?
Yes, all Pro plans include comprehensive enterprise governance protection like data ring fencing, managed service SLAs, AI governance controls, entity and role based access controls, custom AI model selections, and custom third party tooling integrations. Source
Can I create my own agents?
Yes. Pencil comes with pre made agents and allows you to create your own agents or orchestrate multi step workflows. Source
Can Pencil provide ad performance analytics?
Yes, connecting your ad accounts lets you view ad results dashboards and access creative insights. Source
Works with
- Integrations
- Meta, TikTok, LinkedIn, Google Ads, YouTube, DV360, CM360, Facebook, Instagram, Google Display
- AI models
- OpenAI, Google, Adobe, Runway, Stability AI, Google Veo
Where this came from
Plans, prices and limits were copied from Pencil's own pages and the other sources listed, then checked .
- trypencil.com/pricing
- help.trypencil.com/en/articles/12109793-brief-summary-of-the-company
- trypencil.com/
- trypencil.com/pricing
- trypencil.com/legals/privacy-policy
- help.trypencil.com/en/
- help.trypencil.com/en/articles/9420407-how-do-i-navigate-pencil-pro
- help.trypencil.com/en/articles/10106178-what-is-pencil
- help.trypencil.com/en/articles/10106189-how-is-pencil-different-to-...
- help.trypencil.com/en/articles/10873995-why-should-i-connect-my-ad-...
How we collect prices and rank tools · Is something wrong? Correct this listing
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