Metricool
Social and ads analytics, scheduling and reporting across networks with a credit based AI assistant.
Best for Agencies and freelancers managing many brands' social and ads
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What it does
Metricool is a social media management and analytics platform. Users connect their social networks, ad accounts, and content assets to schedule publications, review performance data, and manage messages from a single dashboard. It is built for social media managers, teams, and businesses looking to organize and analyze their online presence.
Read more: 6 features and how people use themShow less
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Multi network scheduling calendar
Lets you drag and drop content into a calendar, preview posts across platforms, find the best times to post, and publish automatically.
Use caseA social media manager schedules posts across multiple networks in advance using automated lists and calendar time recommendations.
From metricool.com · image from Metricool -
Social channels analytics
Tracks channel performance metrics over time and gathers competitor data without requiring manual number crunching.
Use caseA digital marketer reviews how accounts performed over the past month and checks on competitor growth in the same dashboard.
From metricool.com -
Automated reporting
Generates downloadable PDF and presentation reports, provides automated data analysis, and connects directly to Looker Studio.
Use caseAn agency team member produces an automated monthly client report without building spreadsheets manually.
From metricool.com · image from Metricool -
Unified inbox
Aggregates messages and comments from connected social accounts into a single interface so you can respond from one place.
Use caseA community manager answers incoming customer comments and direct messages without switching between different social network apps.
From metricool.com · image from Metricool -
Unified ads campaigns
Consolidates Google, Facebook, and TikTok ad management into one dashboard for creating, evaluating, and adjusting paid campaigns.
Use caseAn advertiser monitors ad metrics across Google and Meta campaigns in a single tab to fine tune performance.
From metricool.com -
AI social media assistant
Generates post copy, ideas, and image alt text using allocated monthly credits to overcome writers block.
Use caseA creator requests caption ideas and alternative text from the assistant when scheduling an upcoming post.
From metricool.com · image from Metricool
Written from Metricool's own website, checked . Each feature links to the page it comes from; images are Metricool's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Free | Free | $0 | per account | 1 brand, 20 posts/mo, 5 AI credits/brand/mo |
| Starter | $25 | $20 | per account | from 5 brands (up to 10), 20 AI credits/brand/mo, 10 ad account connections each |
| Advanced | $67 | $53 | per account | from 15 brands (up to 50), unlimited team members, 35 AI credits/brand/mo, approvals, API |
| Custom | Not listed | Not listed | per account | contact sales; white label, dedicated account manager |
From Metricool's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front.
Before you pay
- Card needed for the trial
- No
Only what Metricool's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
Metricool video tutorials
Independent creators on YouTube, not Metricool or us. The video loads from YouTube only when you press play.
What the free plan includes
1 brand, 20 posts/
Questions people ask about Metricool
How much does Metricool cost?
Paid plans start at $25 a month (Starter). 4 plans are listed above, from Metricool's own pricing page.
Is Metricool free?
Yes, there is a free plan: 1 brand, 20 posts/month, 5 AI credits/month, 30 days analytics, no LinkedIn or X, 1 connection each for Meta/Google/TikTok Ads.
Do I need a credit card to try Metricool?
No, you can start without a credit card. Source
Does Metricool have an API?
Yes.
Can I cancel my paid subscription at any time?
Yes, you can cancel your plan at any time and continue using it until the end of the current billing cycle, after which your account becomes free. Source
Can the plan be extended at any time?
Yes, you can upgrade at any time, and the paid and unused portion of your previous plan will be deducted from the price of the new plan. Source
What is a brand in Metricool?
Each brand represents a business, brand, or customer, allowing you to manage one profile per social network or ad platform. Source
Works with
- Integrations
- Google, Pinterest, Meta, LinkedIn, X, Google Drive, Canva, Data Studio, Zapier, Make
Where this came from
Plans, prices and limits were copied from Metricool's own pages, then checked .
- metricool.com/pricing/
- metricool.com/#
- metricool.com/pricing/#
- help.metricool.com/fair-use-policy-for-social-media-scheduling-e3tnm
- metricool.com/social-media-inbox/#
- metricool.com/socialmedia-smartlinks/#
How we collect prices and rank tools · Is something wrong? Correct this listing
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