Ahrefs
SEO toolset known for backlink data, plus rank tracking, audits, keyword research and Brand Radar AI visibility.
Best for Backlink research and data heavy SEO teams
What it does
Ahrefs is a marketing platform built for search and AI visibility. You enter your domain, target keywords, or competitor websites to get backlink data, search rankings, audit metrics, and AI platform mentions. It is designed for content marketers, SEO professionals, PPC specialists, and marketing teams aiming to grow web traffic.
Read more: 3 features and how people use themShow less
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Brand Radar
Tracks brand citations, mentions, and sentiment across AI chatbots and compares visibility against competitors.
Use caseAn AEO specialist checks which AI platforms recommend their brand and spots citation gaps across generative answer engines.
From ahrefs.com -
Site Audit
Scans websites to monitor technical health and diagnose over 170 search engine optimization issues.
Use caseAn SEO specialist scans a client website to identify indexability problems, duplicate content, and site speed bottlenecks.
From ahrefs.com/use-cases/seo -
Rank Tracker
Monitors search engine positions and tracking updates across different geographical locations.
Use caseA marketing consultant monitors regional keyword positions over time to measure the growth of a local business.
From ahrefs.com/use-cases/seo · image from Ahrefs
Written from Ahrefs's own website, checked . Each feature links to the page it comes from; images are Ahrefs's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Free | Free | Not listed | per account | limited Site Explorer + Site Audit for owned sites |
| Starter | $29 | Not listed | per account | entry research access |
| Lite | $129 | Not listed | per user | 5 projects, 750 tracked keywords, 1,000 credits/user, 5 AI prompts, 6 mo history |
| Standard | $249 | Not listed | per user | 20 projects, 2,000 tracked keywords, unlimited credits, 10 AI prompts, 2 yr history |
| Advanced | $449 | Not listed | per user | 50 projects, 5,000 tracked keywords, 20 AI prompts, 5 yr history |
| Enterprise | $1,499 | Not listed | per account, annual commitment | 10,000+ tracked keywords, unlimited history, uncapped API |
From Ahrefs's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.
Before you pay
- Trains on your data
- No
- Export your data
- Yes
- Discounts
- Pay annually to save up to 17%
Only what Ahrefs's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
Getting started with Ahrefs
- Enter in your website and click on "Analyze" to let Brand Radar automatically find your brand name and commonly associated competitor brands and websites.
- Click on "add your brand and competitors manually" if you want to manually specify your brand and your competitors.
- Fill out the form to set up both names and websites for each brand.
Tips
- Any brand can be configured to have multiple brand names and websites and tracked together as a single entity.
- Custom prompts can be adjusted to check AI platforms monthly, or as frequently as daily.
- Claude is tracked via API and is available for custom prompts only, consuming 8 checks per check without requiring a special add on.
Written from Ahrefs's own help pages: help.ahrefs.com/en/articles/11064852-what-is-...
Ahrefs video tutorials
Independent creators on YouTube, not Ahrefs or us. The video loads from YouTube only when you press play.
What the free plan includes
Ahrefs Free: limited Site Explorer and Site Audit for verified site owners; no free trial on paid plans.
Questions people ask about Ahrefs
How much does Ahrefs cost?
Paid plans start at $29 a month (Starter). 6 plans are listed above, from Ahrefs's own pricing page.
Is Ahrefs free?
Yes, there is a free plan: Ahrefs Free: limited Site Explorer and Site Audit for verified site owners; no free trial on paid plans..
Does Ahrefs train its AI on my data?
No, the company says your data is not used for training. Source
Does Ahrefs have a student or other discount?
Pay annually to save up to 17% Source
Does Ahrefs have an API?
Yes.
Works with
- Integrations
- Looker Studio, Google Search Console, IndexNow, YouTube, TikTok, Instagram, LinkedIn, Threads, Facebook, X
- Languages
- 173+ languages
Where this came from
Plans, prices and limits were copied from Ahrefs's own pages, then checked .
- ahrefs.com/pricing
- ahrefs.com/
- help.ahrefs.com/
- ahrefs.com/social-media-manager
- ahrefs.com/ai-content-helper
How we collect prices and rank tools · Is something wrong? Correct this listing
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