Semrush
All in one SEO and AI search visibility platform covering keywords, rankings, backlinks, audits and LLM prompt tracking.
Best for Marketers and agencies wanting SEO plus AI visibility
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What it does
Semrush is a visibility platform that combines traditional search engine optimization with AI search tracking. You enter topics, domains, or prompts to uncover audience queries, competitor performance, backlinks, and technical site health. It serves business owners, SEO specialists, growth marketers, and agencies seeking to grow brand presence across search engines and AI models.
Read more: 4 features and how people use themShow less
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Competitor analysis
Reveals rival traffic channels, top performing keywords, backlink profiles, and paid marketing strategies. Uncovers where rival brands capture audience attention and where they fall short.
Use caseA digital strategist demonstrates fresh market and traffic insights to prospective clients during sales pitches to win new business.
From semrush.com · image from Semrush -
AI visibility tracking
Measures brand mentions, citations, and product recommendations generated by platforms like ChatGPT and Google AI Overviews. Evaluates your category share of voice and audits technical accessibility for AI web crawlers.
Use caseA technical SEO specialist tracks brand presence to make sure their company is cited as a source inside LLMs.
From semrush.com/features/ai-visibility · image from Semrush -
Prompt research
Analyzes prompts and questions submitted to AI systems to show topic demand and brand mentions. Pinpoints absent topics so you can target high value prompts in your market.
Use caseA content marketer spots category questions where their brand does not appear in AI answers to plan relevant content.
From semrush.com/features/ai-visibility · image from Semrush -
Position tracking
Monitors search engine rank fluctuations daily across devices, locations, and search surfaces. Delivers regular updates on keyword performance, SERP feature ownership, and AI visibility.
Use caseAn SEO specialist tracks daily keyword placement on Google and AI Overviews across mobile and desktop devices.
From semrush.com/features/keyword-research · image from Semrush
Written from Semrush's own website, checked . Each feature links to the page it comes from; images are Semrush's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Free | Free | $0 | per account | 1 demo project, 10 reports/day |
| SEO | $139 | $117.33 | per account | 5 websites, 500 keywords tracked daily, AI visibility reports, custom prompt monitoring |
| Starter | $199 | $165.17 | per account | 5 websites, 500 keywords daily, 50 AI prompts daily, 1 domain AI brand performance, MCP access |
| Pro+ | $299 | $248.17 | per account | 15 websites, 1,500 keywords daily, 100 AI prompts daily, historical data, multi location tracking |
| Advanced | Not listed | Not listed | per account | contact sales; 40+ websites, 5,000+ keywords, unlimited AI prompts, API |
From Semrush's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front.
Before you pay
- Card needed for the trial
- No
- Export your data
- Yes (PDF export)
- Support
- Email (sales: sales@semrush.com)
What Semrush says
For tool with external users, please contact our sales: sales@semrush.com
Source page
Only what Semrush's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
Getting started with Semrush
- Click the icon at the top right of the Semrush interface to access your profile.
- Select API Keys in the My profile sidebar.
- Select + Create API key, specify a key name, select necessary permissions, optionally set an expiration date (TTL), and copy the key.
- Check your API unit balance to ensure it is sufficient for your use case before making requests.
- Construct your API call using the base URL, authentication via the Authorization header or key query parameter, and the required query parameters.
- Test your API request using Postman or cURL to verify authentication and ensure it returns expected data.
- Create a script in your preferred programming language to fetch data, handle errors, and process the response.
Tips
- The full API key value is shown only once when the key is created or generated, so store it securely.
- Set the limit query parameter to cap the number of rows returned in a response and save on API units.
- URL encode the filter parameter when constructing request URLs manually in curl or Postman.
Written from Semrush's own help pages: developer.semrush.com/api/v4/get-started/quick-start/
Semrush video tutorials
Independent creators on YouTube, not Semrush or us. The video loads from YouTube only when you press play.
What the free plan includes
1 demo project, 10 reports/
Questions people ask about Semrush
How much does Semrush cost?
Paid plans start at $139 a month (SEO). 5 plans are listed above, from Semrush's own pricing page.
Is Semrush free?
Yes, there is a free plan: 1 demo project, 10 reports/day across tools, AI Visibility features; no card. 7 day free trial on paid plans..
Do I need a credit card to try Semrush?
No, you can start without a credit card. Source
Does Semrush have an API?
Yes.
Works with
- Integrations
- Google Analytics, Google Search Console
Where this came from
Plans, prices and limits were copied from Semrush's own pages, then checked .
How we collect prices and rank tools · Is something wrong? Correct this listing
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