Frase
Researches, writes and optimizes SEO articles, audits pages, and tracks visibility in ChatGPT, Perplexity and Google AI.
Best for Small teams publishing SEO and GEO content at volume
What it does
Frase is a content platform that audits existing websites, writes optimized drafts, and monitors search performance. Users provide their site details, search topics, or visitor queries, and receive structured audits, completed drafts in their brand voice, and automated fixes. It is built for solopreneurs, marketing teams, and agencies looking to rank in traditional search engines and be cited in AI search tools.
Read more: 5 features and how people use themShow less
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Site audit and fix packs
Scans your website pages, calculates scores for search and AI readiness, and compiles high payoff fixes into ranked recommendations. Generates draft revisions that address content decay, competitive gaps, and outdated information.
Use caseA medical educator reviews ranked recommendations for 44 site fixes and forwards the pack to their web creator for implementation.
From frase.io -
AI visibility tracking
Monitors citation presence and share of voice across conversational models like ChatGPT, Perplexity, Claude, Gemini, and Google AI. Sends alerts and tracks daily trends so users can see which content gets quoted.
Use caseA growth marketing lead checks daily email updates to track how their brand trends across different LLM responses.
From frase.io -
Content Guard
Watches published pages every day to catch drops in search rankings and traffic. Drafts revisions automatically and applies them directly or holds them for approval based on user preferences.
Use caseA marketing team notices a guide losing clicks overnight, reviews the revision drafted by the system, and approves the update for republishing.
From frase.io -
Frase Answers
Captures queries directly from website visitors through an interactive chat widget. Feeds these visitor questions directly into the content queue to generate new guides and articles.
Use caseA content manager identifies that 14 visitors asked the same unanswered question in one week and generates a dedicated article to answer it.
From frase.io/pricing -
FraseCMS
Publishes web pages with structured metadata, agent tools, and clean plain text copies specifically formatted for AI engines. Keeps source research, briefs, and audience questions attached directly to published posts for future refreshes.
Use caseA business hosts its articles on a dedicated subdirectory so AI assistants can navigate booking forms and summarize text reliably.
From frase.io/features/cms
Written from Frase's own website, checked . Each feature links to the page it comes from; images are Frase's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Starter | $49 | $39 | per account | 10 articles/mo, 50 audit pages, 1 seat, 1 site, AI visibility on ChatGPT + Google AI |
| Professional | $129 | $103 | per account | 40 articles/mo, 250 audit pages, 3 seats, 5 sites, adds Perplexity; extra seats $29/mo |
| Scale | $299 | $239 | per account | 100 articles/mo, 1,000 audit pages, 5 seats, up to 10 domains, adds Claude + Gemini |
| Enterprise | Not listed | Not listed | per account | contact sales; custom API access |
From Frase's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front.
Before you pay
- Card needed for the trial
- No
- Watermark on the free plan
- Yes
- Export your data
- Yes
Only what Frase's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
Frase video tutorials
Independent creators on YouTube, not Frase or us. The video loads from YouTube only when you press play.
The free trial
Trial only: 7 day free trial, no card; Professional features capped at 5 articles, 50 audit pages, 25 AI prompts, 3 seats
Questions people ask about Frase
How much does Frase cost?
Paid plans start at $49 a month (Starter). 4 plans are listed above, from Frase's own pricing page.
Is Frase free?
There is a free trial but no free plan: 7 day free trial, no card; Professional features capped at 5 articles, 50 audit pages, 25 AI prompts, 3 seats.
Does the Frase free plan add a watermark?
Yes, free plan output carries a watermark or branding. Source
Do I need a credit card to try Frase?
No, you can start without a credit card. Source
Does Frase have an API?
Yes.
Do I have to move my site to Frase?
No. Frase publishes into the CMS you already use — WordPress, Webflow, Sanity or Wix. Or publish to FraseCMS: an agent ready CMS, hosted or headless, on your own domain, with WebMCP so AI assistants can read your pages and act on them. Either way your content stays yours and exports whenever you want it. Source
Does Frase monitor whether AI cites me?
Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard. Source
What do I get in the 7 day free trial?
Professional's full feature set, including the part most tools make you pay to reach: you can let the agent publish on its own during the trial. Turn it on for a content type, watch wha Source
Where this came from
Plans, prices and limits were copied from Frase's own pages, then checked .
How we collect prices and rank tools · Is something wrong? Correct this listing
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