Crayon
Tracks competitors' digital footprint and delivers AI summarized intel and battlecards to sales teams.
Best for Mid market and enterprise B2B CI teams
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What it does
Crayon is a competitive intelligence software platform built for revenue teams and product marketers. It tracks competitor moves across websites, pricing, and news, and turns that data into automated digests, battlecards, and sales plays. Sales representatives and leaders get real time competitive answers and performance metrics to help close deals.
Read more: 4 features and how people use themShow less
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Battlecards
Provides sales enablement documents containing competitor intel and embeds them directly into daily workplace tools like Salesforce, Slack, and Microsoft Teams.
Use caseA sales representative opens competitive talk tracks within Salesforce while preparing for a client call against an opposing vendor.
From crayon.co · image from Crayon -
Crayon Answers
Uses generative AI to respond directly to competitive positioning questions from revenue teams.
Use caseA sales rep asks the assistant how to position against a rival product right before jumping into an account meeting.
From crayon.co/product/enable · image from Crayon -
Sparks AI research
Gathers and analyzes competitor activities like narratives, events, and pricing updates on a recurring schedule to refresh battlecard content.
Use caseA product marketing manager sets an automated query to gather competitor product announcements every week to update internal assets.
From crayon.co/product/enable · image from Crayon -
Win loss analysis
Measures competitive deal outcomes, tracking win rates against specific rivals alongside common reasons deals were won or lost.
Use caseA compete team lead evaluates which competitors appear most frequently in active sales deals and where the sales pipeline experiences the highest competitive risk.
From crayon.co/product/measure · image from Crayon
Written from Crayon's own website, checked . Each feature links to the page it comes from; images are Crayon's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Custom | Contact sales | Not listed | custom, annual contract | contact sales; third party estimates ~$15K-$30K+/yr |
From Crayon's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. Some of these figures came from third party reports and could not be confirmed on the official page.
Before you pay
- SOC 2
- Yes
What Crayon says
Create a secure connection to a SOC2 certified SaaS platform that’s capable of handling as many users as your company has employees
Source page
Only what Crayon's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
Questions people ask about Crayon
Is Crayon free?
No. Crayon has no free plan.
Where this came from
Plans, prices and limits were copied from Crayon's own pages and the other sources listed, then checked .
- crayon.co/pricing
- crayon.co/integrations
- prospeo.io/s/best-competitive-intelligence-tools
- crayon.co/
- crayon.co/pricing-inquiry
- crayon.co/integrations/salesforce
- crayon.co/integrations/slack
- crayon.co/integrations/gong
How we collect prices and rank tools · Is something wrong? Correct this listing
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