Listed whether or not they pay us. Prices from each tool's own pricing page, checked Oct 16, 2026.

Similarweb

Estimates website and app traffic, channels, keywords and audiences for any domain to benchmark competitors.

Best for Benchmarking competitor web traffic and channels

Used Similarweb and liked it? Upvote it. One upvote per person. Upvotes come from visitors, not from us, and never change "Our ranking".

What it does

Similarweb is a digital intelligence platform that provides website, search, and competitive data. Users input target domains, keywords, or topics to view competitor traffic sources, audience behavior, and search visibility. It is designed for SEO, marketing, and research and analytics teams looking to benchmark against competitors.

Read more: 5 features and how people use themShow less
  1. Similarweb: Competitive analysis

    Competitive analysis

    Evaluates competing websites to reveal their traffic sources, primary marketing channels, and overlapping audience segments. It lets you benchmark performance and review site and keyword comparisons.

    Use caseA marketing manager reviews competing sites to see their channel mix and audience overlap before launching a campaign.

    From similarweb.com/corp/teams/marketing · image from Similarweb
  2. Similarweb: Keyword research

    Keyword research

    Finds high intent search terms and variations using fresh search signals from the last 28 days. It highlights traffic potential and tracks rising search behavior.

    Use caseAn SEO specialist looks up recent high volume search terms from the last month to plan an upcoming content calendar.

    From similarweb.com/corp/teams/seo · image from Similarweb
  3. Similarweb: AI brand visibility

    AI brand visibility

    Tracks mentions across AI responses and analyzes the specific search prompts and citations driving traffic. It also categorizes mentions by positive, neutral, or negative sentiment.

    Use caseA brand marketer reviews prompts and sources in AI search to determine if their company is cited in generated answers.

    From similarweb.com/corp/teams/seo · image from Similarweb
  4. Similarweb: Audience insights

    Audience insights

    Observes shifts in audience behavior and interests over time across digital channels. It reveals new customer segments to assist with audience targeting.

    Use caseA digital marketer tracks changing consumer interests across web segments to adjust brand messaging.

    From similarweb.com/corp/teams/marketing · image from Similarweb

  5. AI trend analyzer agent

    Identifies surges in consumer demand and links them to search patterns, topics, or real world events. It helps teams determine whether a traffic increase is seasonal or an ongoing market shift.

    Use caseA market researcher investigates emerging search spikes by topic and monthly volume change to determine if a trend is seasonal.

    From similarweb.com

Written from Similarweb's own website, checked . Each feature links to the page it comes from; images are Similarweb's own.

Every plan

PlanMonthlyBilled yearlyPerWhat it includes
FreeFreeNot listedper accountHigh level sample data, no deep drill downs
Starter (Web Intelligence self serve)$199$125per accountOfficial page says 'from $125/mo'; $199 month to month per third party (Spike, Jul 2026); ~3 months history, 1,000 keyword rows
TeamNot listed$1,167per account, annual contract~$14,000/yr per third party; 5 months history
BusinessNot listed$2,917per account, annual contract~$35,000/yr per third party; 25 months history
EnterpriseContact salesNot listedcustomcontact sales; up to 37 months history, API, custom dashboards

From Similarweb's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.

Before you pay

How to cancel
Entrepreneurs can cancel directly from their subscription information page within the platform, while Business plans must contact their account representative or support via email.
What Similarweb saysSimilarweb for Business: Termination terms are defined in your contract. Please contact your account representative or our support team ( support@similarweb.com ) for assistance with ending your agreement. - Similarweb for Entrepreneurs: If you’re using a Similarweb for Entrepreneurs package, you can cancel directly from your subscription information page within the platform. Source page
Cancel online yourself
Yes
What Similarweb saysIf you’re using a Similarweb for Entrepreneurs package, you can cancel directly from your subscription information page within the platform. Source page
Renews automatically
Yes
What Similarweb saysOnce you cancel, your plan will not renew after the current billing period ends. Source page
Trains on your data
No
What Similarweb saysGoogle Workspace APIs are not used to develop, improve, or train generalized AI and/or ML models. Source page
Export your data
Yes
What Similarweb saysSimplify reporting with ready to export charts and automated insights Source page
Support
Email
What Similarweb saysPlease reach out to support@similarweb.com to open a support ticket to request this, and we’ll take care of it for you. Source page

Only what Similarweb's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.

Similarweb video tutorials

SimilarWeb Tutorial 2026: How To Use SimilarWeb (For Beginners)Tutorials by Manizha & Ryan · 10 min
Similarweb tutorial for beginners: Website traffic & SEO analytics made EASY!Cybernews · 7 min
Tutorial - Using SimilarWeb Pro to Make Better DecisionsSimilarweb · 16 min

Independent creators on YouTube, not Similarweb or us. The video loads from YouTube only when you press play.

What the free plan includes

Free website lookup with high level sample data only (about 1 month of history, limited results); paid self serve has a free trial of unstated length

Questions people ask about Similarweb

How much does Similarweb cost?

Paid plans start at $199 a month (Starter (Web Intelligence self serve)). 5 plans are listed above, from Similarweb's own pricing page.

Is Similarweb free?

Yes, there is a free plan: Free website lookup with high level sample data only (about 1 month of history, limited results); paid self serve has a free trial of unstated length.

How do I cancel Similarweb?

Entrepreneurs can cancel directly from their subscription information page within the platform, while Business plans must contact their account representative or support via email. Source

Does Similarweb train its AI on my data?

No, the company says your data is not used for training. Source

Does Similarweb have an API?

Yes.

How do I buy a Similarweb package?

If you're interested in solutions for businesses and enterprises, contact the sales team for a custom package, or start a free trial or self service package for individuals, entrepreneurs, and small teams. Source

How can I switch to annual billing?

Reach out to support@similarweb.com to open a support ticket requesting the switch. Source

How do paid packages differ from the data I can access for free on your site?

Free data on Similarweb.com is a high level sample with limited features, whereas paid packages unlock the full platform with deeper insights across timeframes, countries, and devices. Source

Works with

Integrations
Snowflake, AWS, Google Search, Google Shopping, Google Analytics, Slack

Where this came from

Plans, prices and limits were copied from Similarweb's own pages and the other sources listed, then checked .

How we collect prices and rank tools · Is something wrong? Correct this listing

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