MarketMuse
Content strategy platform that models topical authority, finds gaps, and generates briefs and strategy docs.
Best for Content strategists planning topical authority at scale
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What it does
MarketMuse is an AI software platform that directs content strategy and planning. Users connect their website inventory and input target topics to uncover content gaps, evaluate topic authority, and generate guidance for writing. The software is designed for SEO specialists, content strategists, editors, writers, and digital managers across brands, publishers, and agencies.
Read more: 4 features and how people use themShow less
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Topic modeling
Calculates the relationship and relevance between a primary subject and related subtopics using an algorithmic model. Scores published text against these subtopics to evaluate overall coverage against competitors.
Use caseA content strategist reviews an article to see if it covers the necessary subtopics needed to match the target score of top ranking pages.
From marketmuse.com/pricing -
Content briefs
Delivers editorial recommendations and structural frameworks to guide content optimization based on depth, integrity, and topic requirements. Provides multiple format options including guides, listicles, and comparisons.
Use caseAn editor generates an article brief before handing off a topic assignment to outside writers.
From marketmuse.com -
Content gap analysis
Evaluates competing content across the search market to uncover topics and subject areas rival sites have skipped.
Use caseAn SEO specialist inspects a target niche to find topics competitors failed to cover so the team can build differentiated pages.
From marketmuse.com 路 image from MarketMuse -
Site inventory
Catalogs all published pages and ranking topics across a domain without requiring manual uploads. Analyzes the entire library to supply personalized ranking metrics and evaluate current topical strength.
Use caseA digital content manager tracks existing site coverage to pinpoint quick win opportunities based on current authority.
From marketmuse.com/pricing
Written from MarketMuse's own website, checked . Each feature links to the page it comes from; images are MarketMuse's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Free | Free | $0 | per account | 1 user, 10 queries/mo |
| Optimize | $99 | $82.42 | per account | 1 user, 100 queries/mo, 5 article briefs, 1 strategy doc, 100 tracked topics |
| Research | $249 | $208.25 | per account | 3 users, unlimited queries, 10 article briefs, 3 strategy docs, 1,000 tracked topics |
| Strategy | $499 | $458.25 | per account | 5 users, unlimited queries, 20 briefs (all 9 types), 5 strategy docs, 10,000 tracked topics |
| Enterprise | Not listed | Not listed | per account | contact sales |
From MarketMuse's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.
Before you pay
- Export your data
- Yes, users can export saved writing, applications, and documents depending on their tier, as well as data from Heatmap
Only what MarketMuse's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
MarketMuse video tutorials
Independent creators on YouTube, not MarketMuse or us. The video loads from YouTube only when you press play.
What the free plan includes
1 user, 10 queries/
Questions people ask about MarketMuse
How much does MarketMuse cost?
Paid plans start at $99 a month (Optimize). 5 plans are listed above, from MarketMuse's own pricing page.
Is MarketMuse free?
Yes, there is a free plan: 1 user, 10 queries/mo, no briefs or tracked topics.
What is Inventory and tracked topics?
Inventory is a list of all of the published pages, topics, and page/topic combinations on your site, updated on a regular basis. We automatically keep track of your pages and topics for you (no need to manually upload). Source
What鈥檚 a query?
A query is used when you enter a focus topic into a MarketMuse Application (Research, Compete, and Optimize). Source
Will you write content for me?
Our Optimize application has a generative AI component to help you create content faster, but we do not write content for our customers. Source
Can I export the data from Heatmap?
Yes, the data can be exported from Heatmap. Source
Where this came from
Plans, prices and limits were copied from MarketMuse's own pages and the other sources listed, then checked .
- marketmuse.com/pricing/
- costbench.com/software/ai-seo-tools/marketmuse/
- marketmuse.com/
- marketmuse.com/content-clusters/
How we collect prices and rank tools 路 Is something wrong? Correct this listing
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