Hootsuite (OwlyWriter AI)
Renamed: Wisdom (OwlyWriter AI folded into Hootsuite's Wisdom AI layer)
Enterprise grade social media management suite with AI content creation, listening and analytics.
Best for Mid size teams needing listening, inbox and reporting
Used Hootsuite and liked it? Upvote it. One upvote per person. Upvotes come from visitors, not from us, and never change "Our ranking".
What it does
Hootsuite is a social media performance suite designed to help organizations strategize, organize, and manage their social marketing. Users connect their social accounts, creative assets, and marketing data to generate AI content, schedule posts, monitor brand conversations, and analyze results across networks. It is built for marketing teams and enterprises seeking to coordinate workflows and manage brand presence in one place.
Read more: 5 features and how people use themShow less
-
Hootsuite Perch
Plans, creates, and schedules content across all connected social networks from a single calendar. It offers bulk scheduling and identifies the best posting times to maximize audience engagement.
Use caseA social media manager schedules posts across multiple gym brand accounts from one central calendar while customizing captions for each network.
From hootsuite.com -
Single inbox messaging
Consolidates incoming public comments and private direct messages across platforms into one unified workspace. It speeds up response times with automated replies, routing, assignments, and internal team notes.
Use caseA customer care specialist assigns inbound direct messages to teammates and uses suggested replies to answer questions quickly.
From hootsuite.com -
Hootsuite Listening
Monitors keywords, competitor activity, and sentiment across dozens of social networks and millions of websites. It surfaces audience topics and lets users forecast emerging trends.
Use caseA digital communications coordinator tracks brand mentions across social channels and monitors competitor posting strategies.
From hootsuite.com/platform/integrations · image from Hootsuite -
Hootsuite Wisdom
Operates as an AI assistant that drafts copy, provides recommendations, and analyzes social data. It also connects social media workflows with external tools using connectors.
Use caseA marketer drafts social posts and asks questions in plain language to get answers grounded in their account data.
From hootsuite.com · image from Hootsuite -
Analytics and reporting
Measures post engagement and revenue performance against industry competitors across channels. It generates customizable reports that highlight optimal times to publish content.
Use caseA project manager builds customizable performance reports to benchmark multi brand metrics against competitors.
From hootsuite.com
Written from Hootsuite's own website, checked . Each feature links to the page it comes from; images are Hootsuite's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Standard | Not listed | $99 | per user | 10 social accounts, AI post and image generation |
| Professional | Not listed | $199 | per user | unlimited social accounts, smart replies |
| Advanced | Not listed | $399 | per user | unlimited social accounts, advanced features |
| Enterprise | Not listed | Not listed | per user | contact sales |
From Hootsuite (OwlyWriter AI)'s own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.
Before you pay
- Card needed for the trial
- No
- Discounts
- Nonprofit discount available on some plans
What Hootsuite says
Yes, we offer a discounted rate for nonprofits on some plans. See if your organization qualifies by applying.
Source page
Only what Hootsuite's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
Hootsuite video tutorials
Independent creators on YouTube, not Hootsuite or us. The video loads from YouTube only when you press play.
The free trial
Trial only: 14 day free trial, no credit card required
Questions people ask about Hootsuite
Is Hootsuite free?
There is a free trial but no free plan: 14 day free trial, no credit card required.
Do I need a credit card to try Hootsuite?
No, you can start without a credit card. Source
Does Hootsuite have a student or other discount?
Nonprofit discount available on some plans Source
Is a credit card required to start a trial of Hootsuite?
No. Users can start a 14 day trial without a credit card. Source
Will I be charged at the end of my free trial?
No. You don't need a credit card to start your Hootsuite free trial, and you won't be charged automatically when it ends. To continue using Hootsuite after your trial, simply choose a paid plan and enter your payment information. Source
How many users can I add to my Hootsuite plan?
Hootsuite plans are sold per user (or "seat"), so you can add as many users as your organization needs. Simply purchase additional seats for each team member who needs access. Source
What forms of payment do you accept?
We accept Visa, Mastercard, Discover credit cards, JCB, and PayPal, and for the annual Enterprise plan, we can invoice you. Invoices can be paid by credit card, check, wire, or ACH. Source
Works with
- AI models
- ChatGPT, Claude, Copilot, Gemini
Where this came from
Plans, prices and limits were copied from Hootsuite (OwlyWriter AI)'s own pages and the other sources listed, then checked .
- hootsuite.com/plans
- blotato.com/blog/hootsuite-pricing
- bnnbloomberg.ca/press-releases/2026/06/24/hootsuite-rebuilds-for-th...
- hootsuite.com/
- hootsuite.com/resources/mapfre-creates-a-united-social-media-strate...
- hootsuite.com/platform/integrations
How we collect prices and rank tools · Is something wrong? Correct this listing
Others that do the same job
Metricoolmetricool.com
Social and ads analytics, scheduling and reporting across networks with a credit based AI assistant.
- Green flag: Free plan
- Green flag: No card for trial
FeedHivefeedhive.com
AI assisted social media scheduler with content recycling, performance prediction and automations.
Buffer (AI Assistant)buffer.com
Social media scheduler with a built in AI Assistant for drafting, repurposing and rewriting posts.
- Green flag: Free plan
Brand24brand24.com
Monitors brand mentions across social, news, blogs, forums and podcasts with AI sentiment and insights.
Browse AIbrowse.ai
No code AI robots that scrape and monitor websites, sending data to sheets, APIs and automations.
- Green flag: Free plan
- Green flag: No card for trial
- Green flag: Refunds within 60 days
MailerLitemailerlite.com
Affordable, simple email marketing tool with automations, landing pages, websites and AI writing assistant.
- Green flag: Free plan
- Green flag: No card for trial
- Red flag: Free plan watermark