Listed whether or not they pay us. Prices from each tool's own pricing page, checked Oct 16, 2026.

Klaviyo

Ecommerce email and SMS platform with a built in customer data profile and AI flow/campaign builder.

Best for Shopify and ecommerce brands needing email plus SMS

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What it does

Klaviyo is an autonomous B2C customer relationship management and marketing platform that brings customer data, analytics, and messaging channels together. Users connect their store activity and customer data to deliver automated, personalized campaigns across email, text messages, and mobile push. It is designed for consumer businesses, start ups, and marketing teams looking to drive revenue and manage customer relationships.

Read more: 5 features and how people use themShow less
  1. Klaviyo: Composer

    Composer

    Audits existing marketing segments, flows, and web forms from a single text prompt to produce complete, revenue focused marketing campaigns.

    Use caseA marketer inputs a single prompt to generate an entire on brand email and text campaign tailored to their revenue opportunities.

    From klaviyo.com · image from Klaviyo
  2. Klaviyo: Customer Agent

    Customer Agent

    Provides automated support by answering consumer inquiries around the clock using brand training and customizable skills.

    Use caseA support lead deploys an autonomous agent to answer common incoming shopper inquiries day and night without manual staff intervention.

    From klaviyo.com · image from Klaviyo

  3. Customer data platform

    Consolidates behavioral, transactional, and engagement interactions into individual profiles without data expiration dates.

    Use caseA lifecycle marketer views a customer profile combining purchases, subscription updates, and browsing actions to power personalized win back messaging.

    From klaviyo.com
  4. Klaviyo: Built in benchmarks

    Built in benchmarks

    Compares store performance indicators against anonymized data from a group of one hundred similar peer businesses each month.

    Use caseA brand cofounder checks unsubscribe rates and cart sizes against peer companies to identify areas where store metrics are lagging.

    From klaviyo.com/features/benchmarks · image from Klaviyo

  5. Prebuilt integrations

    Connects store platforms, data warehouses, and third party tools to ingest event streams and customer information through turnkey connectors or APIs.

    Use caseAn online retailer connects their ecommerce platform and ad accounts to sync customer lists and trigger automated messages from onsite actions.

    From klaviyo.com/integrate

Written from Klaviyo's own website, checked . Each feature links to the page it comes from; images are Klaviyo's own.

Every plan

PlanMonthlyBilled yearlyPerWhat it includes
FreeFreeNot listedper account250 active profiles, 500 email sends/mo, 150 SMS credits/mo
Email$20Not listedper account (priced by active profiles)Priced at 500 active profiles ($30 at 1,000); includes 150 SMS credits
Email and SMS$35Not listedper account (priced by active profiles + SMS credits)At 500 active profiles with 1,250 SMS credits ($45 at 1,000 profiles)

From Klaviyo's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.

Before you pay

Watermark on the free plan
Yes
What Klaviyo saysif you exceed those limits (or require paid plan features such as custom branding removal or advanced support) you will need to upgrade Source page
Data retention
The Customer Data Platform retains data for as long as needed in the account and deletes it when required.
What Klaviyo saysThe CDP retains data for as long as you need to maintain it in your account, and then deletes it when required, enabling consistent application of your data policies. Source page
Export your data
Yes
What Klaviyo saysYou can easily: – Export an individual’s data – Delete their profile Source page
GDPR
Yes
What Klaviyo saysKlaviyo has implemented measures to meet its obligations as a Data Processor under the GDPR. Source page
Support
Email, live chat, virtual assistance, community, help center
What Klaviyo saysEmail support (free trial and paid accounts) Available 24/7 Chat/virtual assistance Availability varies by location and plan type Source page

Only what Klaviyo's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.

Getting started with Klaviyo

  1. Go to Social in your Klaviyo account.
  2. Connect your Instagram Business account.
  3. Use the pre built templates to launch your first campaign.

Written from Klaviyo's own help pages: klaviyo.com/products/social

Klaviyo video tutorials

Klaviyo Email Marketing Tutorial For Beginners (FULL SETUP)Max Sturtevant · 18 min
Klaviyo Tutorial for Beginners 2026: Ecommerce Email Marketing Made EasyEmailTooltester · 11 min
Klaviyo Email Marketing Tutorial 2025 (Setup & Send Emails)Tutorials by Manizha & Ryan · 8 min

Independent creators on YouTube, not Klaviyo or us. The video loads from YouTube only when you press play.

What the free plan includes

Up to 250 active profiles, 500 email sends/month, 150 SMS/mobile credits/month, email support first 60 days

Questions people ask about Klaviyo

How much does Klaviyo cost?

Paid plans start at $20 a month (Email). 3 plans are listed above, from Klaviyo's own pricing page.

Is Klaviyo free?

Yes, there is a free plan: Up to 250 active profiles, 500 email sends/month, 150 SMS/mobile credits/month, email support first 60 days.

Does the Klaviyo free plan add a watermark?

Yes, free plan output carries a watermark or branding. Source

Does Klaviyo have an API?

Yes.

How long can I stay on the free plan?

You can remain on the free plan indefinitely as long as you do not exceed 250 active profiles and 500 monthly emails. Source

What happens when I exceed the free plan limits?

Your account will no longer be able to send additional emails or messages until the next billing cycle or until you upgrade to a paid plan. Source

Works with

AI models
Claude
Languages
11 languages (English, French, German, Italian, Korean, Portuguese, Spanish Spain, Spanish Mexico, Swedish, Dutch, Polish)

Where this came from

Plans, prices and limits were copied from Klaviyo's own pages and the other sources listed, then checked .

How we collect prices and rank tools · Is something wrong? Correct this listing

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Visit Klaviyo Klaviyo (opens the tool's site)