Listed whether or not they pay us. Prices from each tool's own pricing page, checked Oct 16, 2026.

Brevo

Multichannel email, SMS and WhatsApp marketing platform priced by email volume, with Aura AI tools.

Best for Budget SMBs sending to large contact lists

What it does

Brevo is a customer platform for marketing and sales that allows businesses to engage audiences across email, SMS, and WhatsApp. Users provide contact data, creative content, and marketing rules to send targeted campaigns, automate customer journeys, and run transactional messaging. It is built for businesses of any size, from solopreneurs and small operations up to global enterprises.

Read more: 5 features and how people use themShow less
  1. Brevo: Email marketing campaigns

    Email marketing campaigns

    Designs and delivers responsive email broadcasts using a drag and drop editor or premade templates. Tracks campaign results with detailed statistics while optimizing deliverability to user inboxes.

    Use caseA business owner creates and sends a newsletter to subscribers using premade templates without writing code.

    From brevo.com/features/email-marketing · image from Brevo

  2. Predictive AI send time optimization

    Calculates the ideal delivery moment for individual recipients based on predictive data. Delivers messages when each subscriber is most likely to open and engage.

    Use caseA marketer schedules an email campaign to automatically hit each subscriber inbox at their peak engagement time.

    From brevo.com/features/email-marketing

  3. Transactional messaging

    Sends automated operational messages such as purchase receipts using RESTful APIs, SMTP, and outbound webhooks. Provides real time delivery tracking and customizable log retention.

    Use caseA developer integrates website checkout systems to dispatch automated receipt emails via SMTP.

    From brevo.com/pricing

  4. Brevo MCP Server

    Connects external AI assistants like ChatGPT and Claude directly to account data via model context protocol. Enables connected assistants to execute tasks such as running reports, updating pipelines, and managing campaigns.

    Use caseA marketing specialist uses Claude to analyze Brevo contact segments and review campaign analytics inside the chat tool.

    From brevo.com/ai

  5. Aura AI marketing agent

    Generates marketing copy with AI prompts, automatically organizes audiences, and serves dynamic product recommendations. Helps teams produce promotional materials rapidly.

    Use caseA copywriter prompts the marketing agent to produce email text and automatically segment recipient lists.

    From brevo.com

Written from Brevo's own website, checked . Each feature links to the page it comes from; images are Brevo's own.

Every plan

PlanMonthlyBilled yearlyPerWhat it includes
FreeFree$0per account300 emails/day, 1 seat
Starter$9$8.08per account (priced by email volume)5,000 emails/mo, 500 contacts; AI content generator; $97/yr
Standard$18$16.17per account (priced by email volume)5,000 emails/mo, 500 contacts; AI send time optimization, automation; $194/yr
Professional$350$315per account, 10 seats included150,000 emails/mo; Aura AI segmentation, AI data analyst, AI product recommendations; $3,780/yr
EnterpriseContact salesNot listedcustomcontact sales; 1M+ contacts

From Brevo's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.

Before you pay

How to cancel
Subscribers can cancel their plan at any time directly from their account.
What Brevo saysyou can cancel your plan at any time directly from your account. Source page
Cancel online yourself
Yes
What Brevo saysyou can cancel your plan at any time directly from your account. Source page
Card needed for the trial
No
What Brevo saysFree forever, no credit card needed Source page
Unused credits roll over
Yes
What Brevo saysPAYG credits do not expire, so you can use them at your own pace. Source page
Watermark on the free plan
Yes
What Brevo saysRemove Brevo branding $10.80 per month Source page
Data retention
Data is stored if you cancel, or Brevo can delete all records upon your request.
What Brevo saysYour data will be stored if you wish to use our services again, or we can delete all of your records upon your request. Source page
Export your data
Yes
What Brevo saysExport raw data of all transactional events from the past 7 days. Source page
Support
Email, phone, customer success manager
What Brevo saysCustomer support | Email | Email | Email | Phone | Customer Success Manager Source page

Only what Brevo's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.

Getting started with Brevo

  1. In the API keys tab, click Generate a new API key, name it, and save it somewhere secure.
  2. Add your IP address to the Authorized IPs list in your Brevo security settings.
  3. Enter your API key in the api key header in the panel on the right, then click Send request.

Tips

  • Copy your API key immediately upon generating it, as it is only shown once.
  • If your IP is not whitelisted when running from the browser playground, send your request anyway and use the one click authorization link sent via Brevo security email.
  • For server to server integrations, you can authenticate with OAuth 2.0 machine to machine (M2M) instead of a static API key.

Written from Brevo's own help pages: developers.brevo.com/docs/quickstart

Brevo video tutorials

Brevo Email Marketing Tutorial for Beginners 2026 - Step by StepMetics Media · 19 min
Ultimate Email Marketing Tutorial For 2026 | Build Your Business with Brevo (Tutorial)Stewart Gauld · 25 min
Brevo Tutorial for Beginners: From Account Setup to Your First Campaign!EmailTooltester · 8 min

Independent creators on YouTube, not Brevo or us. The video loads from YouTube only when you press play.

What the free plan includes

Up to 300 emails/day, 1 marketing seat, Brevo branding; large contact storage (100,000 contacts listed in pricing data)

Questions people ask about Brevo

How much does Brevo cost?

Paid plans start at $9 a month (Starter). 5 plans are listed above, from Brevo's own pricing page.

Is Brevo free?

Yes, there is a free plan: Up to 300 emails/day, 1 marketing seat, Brevo branding; large contact storage (100,000 contacts listed in pricing data).

How do I cancel Brevo?

Subscribers can cancel their plan at any time directly from their account. Source

Do unused Brevo credits roll over?

Yes, unused credits carry over. Source

Does the Brevo free plan add a watermark?

Yes, free plan output carries a watermark or branding. Source

Do I need a credit card to try Brevo?

No, you can start without a credit card. Source

Does Brevo have an API?

Yes.

Do I have to enter my credit card details to sign up?

No. Only an email address and organization name are needed to start creating campaigns. Source

Can I try Brevo before purchasing a plan?

Yes, creating an account provides a Free plan allowing you to upload contacts and send up to 300 emails per day once approved. Source

What if I change my mind?

You can cancel your plan at any time from your account, and your data can either be stored or deleted upon request. Source

Why choose a pay as you go plan?

It is suited for businesses that send emails infrequently or have small lists; PAYG credits do not expire and one sent email deducts one credit, though phone support is excluded. Source

Works with

AI models
ChatGPT, Claude

Where this came from

Plans, prices and limits were copied from Brevo's own pages and the other sources listed, then checked .

How we collect prices and rank tools · Is something wrong? Correct this listing

Others that do the same job

All AI email marketing platform tools

Visit Brevo Brevo (opens the tool's site)