Kit (formerly ConvertKit)
Renamed: Kit
Creator focused email platform for newsletters, landing pages, automations and selling digital products.
Best for Creators and newsletter writers monetizing an audience
What it does
Kit is an email marketing platform designed for creator business owners. Users bring in their content, products, and subscriber data to build landing pages, deliver automated email sequences, and generate revenue. It provides creators with tools to grow their audience, automate sales, and gain subscriber insights.
Read more: 5 features and how people use themShow less
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Visual automations
Builds branched email workflows triggered by actions like clicks and purchases to send personalized sequences hands off.
Use caseA creator sets up an automated welcome funnel to deliver a lead magnet and nurture new subscribers.
From kit.com/features/automations · image from Kit -
Kit MCP
Integrates your Kit account with external AI tools so you can query your business data, segment contacts, and prepare email campaigns within an interactive conversation.
Use caseA business owner asks an AI tool about recent business metrics and schedules an email send directly in the chat.
From kit.com · image from Kit -
Subscriber signals
Displays demographic information, professional profiles, and social following data for your audience members and creates downloadable audience reports.
Use caseA newsletter operator spots a CEO on their list and reaches out directly on the day they subscribe.
From kit.com · image from Kit -
Landing pages
Provides customizable web pages that capture new email signups and directly route them into your automations without needing external software.
Use caseAn educator creates a standalone web page to capture signups for an upcoming course launch.
From kit.com/features/landing-pages · image from Kit -
Creator network
Connects you with fellow creators in your field or area so you can recommend each other and grow your readership cooperatively.
Use caseA creator partners with peers in their niche to recommend each other to incoming subscribers.
From kit.com
Written from Kit's own website, checked . Each feature links to the page it comes from; images are Kit's own.
Every plan
| Plan | Monthly | Billed yearly | Per | What it includes |
|---|---|---|---|---|
| Free | Free | Not listed | per account | Up to 10,000 subscribers |
| Creator | $33 | $32.50 | per account (priced by subscribers) | At 1,000 subscribers; automations, Kit MCP; $390/yr |
| Pro | $66 | $49.42 | per account (priced by subscribers) | At 1,000 subscribers; advanced reporting, deliverability; monthly shown discounted to $50; annual $593 first year with 25% promo |
From Kit (formerly ConvertKit)'s own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front.
Before you pay
- Renews automatically
- Yes
- Card needed for the trial
- No
- Watermark on the free plan
- Yes
- Discounts
- Save 17% when paying yearly, and an extra 25% off the first year of the Pro annual plan.
- Support
- Email, live chat
Only what Kit's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.
Kit video tutorials
Independent creators on YouTube, not Kit or us. The video loads from YouTube only when you press play.
What the free plan includes
Up to 10,000 subscribers, unlimited landing pages/
Questions people ask about Kit
How much does Kit cost?
Paid plans start at $33 a month (Creator). 3 plans are listed above, from Kit's own pricing page.
Is Kit free?
Yes, there is a free plan: Up to 10,000 subscribers, unlimited landing pages/forms, limited automations.
Does the Kit free plan add a watermark?
Yes, free plan output carries a watermark or branding. Source
Do I need a credit card to try Kit?
No, you can start without a credit card. Source
Does Kit have a student or other discount?
Save 17% when paying yearly, and an extra 25% off the first year of the Pro annual plan. Source
Does Kit have an API?
Yes.
Where this came from
Plans, prices and limits were copied from Kit (formerly ConvertKit)'s own pages, then checked .
How we collect prices and rank tools · Is something wrong? Correct this listing
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