Listed whether or not they pay us. Prices from each tool's own pricing page, checked Oct 16, 2026.

Omnisend

Ecommerce email, SMS and push marketing platform with pre built automations and AI product recommendations.

Best for Shopify and WooCommerce stores on a budget

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What it does

Omnisend is an ecommerce marketing platform that combines email, SMS, and web push notifications into a single system. Users connect their online store data, build contact forms, and design promotional messages to automatically engage shoppers and drive sales. It is designed for ecommerce businesses looking to reach, convert, and reengage customers across multiple channels.

Read more: 4 features and how people use themShow less

  1. Forms AI

    Generates complete form designs, copy, and visual elements directly from a user prompt to speed up list building.

    Use caseA store owner generates a branded popup form with custom copy from a quick prompt to gather new email subscribers.

    From omnisend.com/pricing

  2. Personalized product recommender AI

    Evaluates customer browsing history and previous orders to dynamically place appropriate product suggestions into outgoing emails.

    Use caseAn ecommerce marketer automatically populates newsletters with items tailored to each shopper browsing habits.

    From omnisend.com/pricing

  3. Sync for Google Ads

    Coordinates customer lists and dynamic segments with Google Ads accounts to power retargeting across Google networks.

    Use caseAn advertiser retargets customers inactive for three months on Google Search and YouTube until they make a new purchase.

    From omnisend.com

  4. Sync for Facebook Ads

    Moves contacts into and out of Facebook Custom Audiences automatically based on Omnisend segmentation rules.

    Use caseA brand manager runs targeted ads on Instagram featuring new catalog items for buyers who have not purchased recently.

    From omnisend.com

Written from Omnisend's own website, checked . Each feature links to the page it comes from; images are Omnisend's own.

Every plan

PlanMonthlyBilled yearlyPerWhat it includes
FreeFreeNot listedper account250 contacts, 500 emails/mo, 500 web push
Standard$16Not listedper account (priced by billable contacts)At 500 contacts; 6,000 emails/mo (table says 12x list); Forms AI, Reports AI; SMS via credit add on
Pro$59Not listedper account (priced by billable contacts)At 2,500 contacts (lowest shown tier); unlimited emails (fair use 60x); SMS credits equal to monthly bill; 5 AI tools incl. send time and product recommender
EnterpriseContact salesNot listedcustomcontact sales; 150,000+ active profiles

From Omnisend's own pricing page, checked . Prices are in US dollars per month; "billed yearly" is the monthly price when you pay for a year up front. A few figures (often the yearly price) are derived rather than printed on the page.

Before you pay

Card needed for the trial
No
What Omnisend saysQuick sign up | No credit card required Source page
Watermark on the free plan
Yes
What Omnisend saysOmnisend branding stays on your emails and forms. Source page
Discounts
Save 30% when paying 3 months upfront.
What Omnisend saysPay 3 months upfront (save 30%) Source page
Support
In app chat, email, social media, help center
What Omnisend saysReach us through multiple channels: in app chat, email, or social media. Source page

Only what Omnisend's own pages state, with the quote behind each answer. Anything they don't publish is left out rather than guessed.

Omnisend video tutorials

Omnisend Email Marketing Tutorial For Beginners (FULL SETUP)Max Sturtevant · 24 min
Omnisend Tutorial: How to Set Up Your Email Marketing for Free!Charlie Chang · 23 min
How To Set Up Email Marketing for your Shopify Store: Get Started with Omnisend TodayShopify Success · 24 min

Independent creators on YouTube, not Omnisend or us. The video loads from YouTube only when you press play.

What the free plan includes

Up to 250 contacts, 500 emails/mo, 500 web push/mo

Questions people ask about Omnisend

How much does Omnisend cost?

Paid plans start at $16 a month (Standard). 4 plans are listed above, from Omnisend's own pricing page.

Is Omnisend free?

Yes, there is a free plan: Up to 250 contacts, 500 emails/mo, 500 web push/mo.

Does the Omnisend free plan add a watermark?

Yes, free plan output carries a watermark or branding. Source

Do I need a credit card to try Omnisend?

No, you can start without a credit card. Source

Does Omnisend have a student or other discount?

Save 30% when paying 3 months upfront. Source

Does Omnisend have an API?

Yes.

It’s my first time trying email marketing. Can I use Omnisend?

Yes, you can sign up for our Free plan and use all of the Omnisend features for unlimited time and send up to 500 emails/month. Send your email campaigns, collect new subscribers with our forms, set up automations to do the hard work for you, and segment your audience to personalize the reach. You can upgrade to the paid plan whenever you feel ready. Source

Will the Free plan give me access to all the features of your paid plans?

The Free plan lets you explore most of our paid features — email campaigns, automations, forms, segmentation, web push, Google Customer Match, and Facebook Custom Audiences. SMS, custom workflows, dynamic content blocks, advanced reporting, and our AI tools (Forms AI, personalized product recommender, dynamic content AI) live on the paid plans. The Free plan sends up to 500 emails/month to 250 contacts, and Omnisend branding stays on your emails and forms. Source

I can’t decide: should I choose a Pro plan or a Standard one?

Top reasons customers go Pro over Standard: unlimited emails, advanced reporting, and SMS marketing. Pro also unlocks dynamic content AI and our personalized product recommender. If you're sending high volume, leaning into SMS, or want hands on support — Pro's the one. Source

How can I pay?

We accept VISA (credit, debit, prepaid), MasterCard (credit, debit, prepaid), and American Express (credit, prepaid) card payments. Discover, Diners Club, JCB, UnionPay cards are not supported. Source

Works with

Languages
6 languages (English, French, German, Spanish, Italian, Simplified Chinese)

Where this came from

Plans, prices and limits were copied from Omnisend's own pages, then checked .

How we collect prices and rank tools · Is something wrong? Correct this listing

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